![]() ![]() Video production and consumption is massive. Video is vital in a library and information management context All we need is the imagination and inspiration and there is plenty of information creativity on the internet. The audience at BIALL were amazed by what could be achieved - a true success story which you can replicate. One memorable example of effective use of infographics in libraries was provided by the Advocates Library in Scotland. Watch out for free webinars and blogs aimed at information people, which can also get you started. One idea is to start with a pen and paper and sketch out some ideas but don’t over complicate - or over-think - it. Finally, choose your social media platforms with care as this will affect what you create and post.Ī blank piece of paper can be as daunting as the swathes of text or spreadsheets you are looking to illustrate.Videos : these should be short, dynamic, clear and entertaining. ![]() Keep it legal: If you are using images or music from the internet, take care that you don’t get caught out by copyright.Use your organisation's branding where possible! Your colour palette, editing, music choices, and font design all contribute to the overall message. KISS: Keep your design simple and straightforward.Importance of narrative: The image or video should let the underlying facts tell a story - there should be a beginning, middle and end.Andy reminds us, "there is no one size fits all!" Note that some of the best infographics take the reader by surprise by referencing something unexpected. Fit for purpose: Know your audience and keep it appropriate.Here are some handy tips to keep in mind as you create your graphics and multimedia: Spreadsheets and statistics are daunting at the best of times but clever use of infographics can bring your flat figures to life. They take dense paragraphs and convert documents into easy to read, visual pieces of content that people will remember, understand, and engage with. Images help our text and data tell stories in a more lively and entertaining way. Why do we need images, video and infographics? Our sophisticated and visually attuned audience wants to be entertained, inspired, educated, and informed - in new and interesting ways.Īs proof that even the most text based, traditional areas of information are being visually transformed, City Law School has recently launched an inspiring website called TL DR which aims to be a showcase for legal learning and communications focusing on alternative visual ways. Effective marketing relies on us making a real impact on social media and other communication channels. Creating engaging and powerful multimedia, images and videos can be a real challenge for library and information people. ![]()
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